Whether you’re an athlete, business type or private individual, we all have goals we’d like to achieve. When you start on any journey, whether it’s personal, professional or spiritual, there’s a process that gets you moving.

Perhaps an event took place that left you emotionally or physically drained and you vowed to never let it happen again. Or, perhaps you just want to strive for something greater and improve your environment. Whatever the reason, there’s been a shift in your thinking and you want (or need) a change to make your situation better.

  • The first question sets the goal…  1. WHAT DO I WANT?

To make the best of this question you need to be crystal clear on what you want. Be specific with the target and set a timeline. Too many of us are vague in the goal or we focus on what we don’t want. In order to get started in the right direction, pinpoint the target with exact clarity and set the date for its achievement. Most importantly, write down the details and make a contract with yourself. Sign your name to the contract and be accountable!

  • The second question sets to plan…  2. HOW AM I GOING TO ACHIEVE IT?

Don’t let the unknown of ‘How’ stop you from beginning the journey. Once you understand exactly what you want and when you expect to achieve it, you’ll be amazed at how the roadmap starts to present itself. Like Google Maps; once you plug in the destination, the directions are revealed for each step of the way. Set interval targets that will keep you on pace to your end goals. Reach out to others who’ve achieved similar goals; source materials online, read biographies and do your research. Suddenly, your conscious mind will become aware of the tools and efforts it’ll take to achieve your goal.

  • Lastly, and most importantly…  3. WHY?

On the way to achieving your goals there are going to be many peaks and valleys of emotions. The joyous highs are going to be replaced with the bitter lows. Without a deliberate and emotional purpose, you will inevitably fall out of favor with the challenges and likely return to your old ways. Dig deep at the reason(s) you are setting the goal. Why do you want it? Why is it important to you? Why does it matter? Once you establish a deep emotional relationship with the ‘Why’, it’ll push you through the hard times and keep you on track for success.

Author: Adam Benett
Adam Bennett is DNA Sports’ hockey advisor, coach & mentor for aspiring players. Visit for more information.